Quick-win tool · PDF playbook

Champion Builder Playbook — they sell when you're gone

A friendly contact is not a champion — and mistaking one for the other is how "sure-thing" deals die in committee. This playbook verifies the difference with evidence using the Champion Verification Checklist, then gives you the Resonance Roadmap conversation arcs and scripts that turn an Invested (L4) buyer into a Champion (L5) who sells for you internally. The Resonance Roadmap is our adaptation of Jeremy Miner's NEPQ; the levels are Andrew D. Elliott's Five-Level Digital Engagement Scale.

$27 One-time · instant PDF download

See inside — the 7-signal Champion Verification Checklist

#	Level 5 signal	Evidence standard (excerpt)
1	Defends you to other stakeholders	Heard from a third party or seen live on a group call — their advocacy, not their assurance of advocacy
2	Shares internal documents unprompted	Org charts, budget cycles, competitor evaluations. Unprompted is the key word
3	Gives you their mobile number	And answers it
4	Replies off-hours	Your deal lives in their personal priority list
5	"When we implement" language	"If" is evaluation. "When" is ownership
6	Introduces you to stakeholders on their own initiative	A champion spends reputation freely
7	Tells you things that are risky to share	Vulnerability is investment

Each signal is scored OBSERVED, NOT OBSERVED, or CONTRADICTED — the playbook's scoring bands tell you whether to enable, build, or re-qualify.

What's included

The Fan / Coach / Champion distinction — and why only one of them closes deals
Three Resonance Roadmap conversation arcs with six ready-to-run scripts
The ammunition pack structure — what to hand your champion so they win the meeting you're not in
Failure modes: the blocked champion, the single-threaded trap, and the maintenance rhythm

Better together

Get all three quick-win tools for $57

The Champion Builder plus the Digital Engagement Scorecard and the AI Prompt Library — the complete quick-win layer of the system.

30-day refund, no questions · secure checkout · instant download · Prompt Library → · Scorecard →

The Five-Level Digital Engagement Scale is Andrew D. Elliott's own framework. Several others taught in the Virtual Sales Mastery system are our names for adaptations of published work by Neil Rackham, Matthew Dixon and Brent Adamson, Jeremy Miner, David Maister, Tim Riesterer and Erik Peterson, and Robert Cialdini. Full framework credits & lineage →