Quick-win tool · PDF playbook

Champion Builder Playbook — they sell when you're gone

A friendly contact is not a champion — and mistaking one for the other is how "sure-thing" deals die in committee. This playbook verifies the difference with evidence, then gives you the conversation arcs and scripts that turn an Invested (L4) buyer into a Champion (L5) who sells for you internally.

$27 One-time · instant PDF download

See inside — the 7-signal verification checklist

#	Level 5 signal	Evidence standard (excerpt)
1	Defends you to other stakeholders	Heard from a third party or seen live on a group call — their advocacy, not their assurance of advocacy
2	Shares internal documents unprompted	Org charts, budget cycles, competitor evaluations. Unprompted is the key word
3	Gives you their mobile number	And answers it
4	Replies off-hours	Your deal lives in their personal priority list
5	"When we implement" language	"If" is evaluation. "When" is ownership
6	Introduces you to stakeholders on their own initiative	A champion spends reputation freely
7	Tells you things that are risky to share	Vulnerability is investment

Each signal is scored OBSERVED, NOT OBSERVED, or CONTRADICTED — the playbook's scoring bands tell you whether to enable, build, or re-qualify.

What's included

The Fan / Coach / Champion distinction — and why only one of them closes deals
Three Resonance Roadmap conversation arcs with six ready-to-run scripts
The ammunition pack structure — what to hand your champion so they win the meeting you're not in
Failure modes: the blocked champion, the single-threaded trap, and the maintenance rhythm

Better together

Get all three quick-win tools for $57

The Champion Builder plus the Digital Engagement Scorecard and the AI Prompt Library — the complete quick-win layer of the system.

30-day refund, no questions · secure checkout · instant download · Prompt Library → · Scorecard →